The convergence of telecom and radio and television is coming.
Recently, there has been a flurry of deals in foreign telecommunications and cable TV industries. With before the two sides fight each other, take each other's turf, this round of asset recombination, people see more hope that through the both sides each other strength against the will of the "foreign".
The convergence of television and telecoms business is coming to a new climax.
Foreign operators are to return to the field of video, such as telecoms tycoon carlos slim's America movil race won the 2014 winter Olympics and the 2016 Olympic Games in the region (with the exception of Brazil) the exclusive broadcasting rights. Vodafone is also in talks with deutsche telekom to resell deutsche telekom's ultra-fast broadband and television business. In Ireland, leading operator Ericom plans to launch a pay-tv business. The company technical architect thinks, in addition to strive to provide more valuable content, operators of TV business charge must pay attention to make high quality user experience, and the experience to start from the household link, through service always.
South Korean telecom companies currently offer satellite TV and IPTV hybrid products. Since its launch in 2009, it has gained 60 per cent of the already saturated television market. To meet users' demand for the series, South Korea telecom has been trying to get a huge amount of content, and the popular show will be included in its pay-tv series after the show. Currently, 2.4 million of South Korea's TV subscribers have signed up to buy ollehTV, its mobile-tv business. This shows that a large number of users want to have a seamless TV viewing experience.
In addition, the integration of the three networks in Japan has developed to a very high level, and people can enjoy TV service through Internet platforms. Public broadcaster NHK and Fuji TV have opened cell phone channels in recent years. You can also surf the Internet with your TV, which not only can watch TV, but also can receive various services through the Internet.
At the same time, domestic operators have recently been focusing on the "video business". All three operators have maintained close cooperation with huawei in the video field. Currently, huawei has more than half of China's IPVideo market. China telecom and huawei pilot digital family business, open eMBMS business, support 4K; China mobile and huawei launched video capacity opening and open OTT video cooperation; China unicom and huawei innovation to win new business model. Huawei digital business product line VP, digital family Tang Xiaoguang area general manager said that, in the predictable future video traffic will be more than 80% of the whole traffic network, video business will become the underlying business operators.
In addition, China mobile also established 4G video communication center with CCTV. On December 24, 2014, China central television (CCTV) cooperated with China mobile communication group to build the national 4G video communication center to carry out all-round cooperation on 4G business. The two sides will spend three to five years to build the largest new media communication platform in China, and achieve more than 1000 video live broadcast scale. China mobile is full of confidence in development and cooperation. China mobile will also further cooperate with CCTV to further develop 4G services such as animation, mobile phone reading and mobile phone music.
Integration resistance: technical problems or benefits.
At the beginning of the integration of the three networks, many experts believe that the obstacle of the integration of the three networks is not the technical problems, but the entanglement of interests and the "chronic diseases" of the institutional mechanism.
In terms of technology, from analog to digital, from digitalization to IP, from IP to current, and ultra hd, the video industry is experiencing an era of leap-forward change. The global IPTV took about 10 years to develop 110 million users, while OTT video grew at a speed of 380 million users in three years. Tang xiaoguang pointed out that video industry will present the following three development trends: "one is that the big development of OTT will not change the content of video industry as wang's ecology. Second, new technologies such as cloud computing and big data are influencing the development of video industry. The third is the watershed of the carrier strategy. Although some operators shrink into pure channels, most of them choose to shift to the media strategy and focus on content. Even appeared in the overseas each other between traditional telecom operators and cable operators of mergers and acquisitions, become a comprehensive operator, at the same time to provide broadband access, voice, video and other kinds of services, in some overseas markets if the operator cannot provide such triple business cloud, broadband, video, is unable to compete in the market." Therefore, "big broadband + high-quality video business" is becoming the focus of operators' competition, and also one of the core advantages of occupying the home TV screen. But at present, operators began to upgrade existing IPTV wisdom family business, through the optical fiber broadband, high speed mobile communication network, home intelligent gateway building seamless home broadband intelligent network, for home users to provide communications, information and entertainment integrated information solutions, never leave home to enjoy high-definition video, body feeling game, smart home, online payment, such as video phone, video monitoring intelligence application. However the main part of the basic network of radio, film and television, the provincial companies as well as regional trunk network has been basically completed and put into operation, it may be a bad news for telecommunications network integration.
After the integration of telecom and guangdong, the inherent business model and profit distribution will be strongly impacted. In the integration of the three networks, there is no large-scale merger and reorganization between telecom and radio and television systems, which some people have predicted, and more cooperation.
The prospect of convergence between radio and television and telecommunications.
"Video" plus "terminal" will become the development trend. Ireland's broadband and telephone service Magnet network, which has a television division, AerTV, currently offers OvercastTV. The company says the so-called OvercastTV is a combination of traditional broadcast television and OTT television. But there are obvious flaws in this approach, such as AerTV's current inability to support all connected terminals and support only 80% of common terminals. Other operators have been brave enough to take a step in the virtualization of set-top boxes. Portugal telecom operators ZON previously introduced called "Timewarp" recorded service, seven days later will no longer provide expensive set-top boxes, but moved all the functions of the personal video footage of cloud platforms, the comprehensive implementation of network television business function. There have been reports that China telecom has benefited from TV applications and value-added services in guangdong and zhejiang. But there is no denying that telecoms operators' attempts to do so have yet to bring widespread benefits.
"Internet TV" leads the wave. In recent years, OTT Internet TV has been developing rapidly, which will have a huge impact on TV, digital TV and iTV. Because OTT's TV business has no unified standard and mature mode, many cities are experimenting with various modes. Compared with IPTV, OTT technology is updated, the network is more open, and access to various Internet applications is more convenient.
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