In Inner Mongolia, the press and publishing, NHK actively explore advance supply side structural reform, to cultivate the market main body, policy leading as the important means to support and promote the media fusion, promote transformation and upgrading of press and publication, radio, film and television industry. First, the market subject initiative appears. To actively promote the application and recommendation of the reform and development of press and publication, industry demonstration projects, and organize the evaluation of industrial projects. In 2017, our district won a special subsidy of 15.4 million yuan for the development of the central cultural industry, including the physical bookstore, the radio and television network, and the integration and development of five major projects. Up to now, 190 theaters in the region have achieved a total of 550 million yuan, and the number of screenings, moviegoers and box office receipts has increased by more than 22 percent. Second, the policy leadership support continues to increase. "To encourage private capital into the guidance of press and publication, radio, film and television industry, and agricultural bank of Inner Mongolia branch signed a framework cooperation agreement and relevant industry, power industry development in terms of financial support, and baotou iron and steel group, ordos Mongolian origin cultural industrial park management committee signed a strategic cooperation agreement, the booster industry project implementation of the ground. Third, the development of media convergence is gratifying. Press and publication, radio, film and television production maintained steady development trend, the district 75 newspapers, 151 kinds of journals, 89 radio and TV station, 18, such media as the Internet audio-visual program service integration development, broadcast television system separation reform made solid progress, open up new media positions, vigorously promote mainstream media network station in Inner Mongolia officially approved license of the state general administration of press and publication, radio and television to strengthen Mongolia Wen Yun education industrialization of digital content resources service platform construction project supervision and management.